D-Upside is a B2B host kitchen platform that transforms underutilized kitchen space into profitable, delivery-first food hubs.
We work with restaurants, hotels, food trucks, and canteens across Portugal to unlock new income — using the Dining capacity they already have, powered by our Digital systems, and connected to leading Delivery platforms like Uber Eats and Glovo.
By combining performance data, streamlined operations, and strong brand partnerships into one seamless system, we help kitchens grow smarter in today’s delivery-driven market — without added risk, investment, or disruption to their core business.
Smart kitchens,
Real revenue,
No disruption
Empowering kitchens
to do more
with less
We believe that every square meter of a kitchen holds potential — not just for profit, but for progress. Our mission is to unlock that potential through a tech-enabled, human-centered model that allows hospitality spaces to generate more revenues, serve more people, more efficiently.
No matter what type of restaurant you operate, D-Upside helps you earn more, waste less, and benefit from today’s growing food delivery landscape.
“food has always been at the heart of my journey”
Food has always been more than a passion, it’s been a common thread running through every stage of my life and career. From my early days managing hotel restaurants to later leading international hospitality operations, I’ve seen how food connects people, defines experiences, and becomes a core expression of a brand’s identity.
Over the years, I’ve worked with top culinary talent to put gastronomy at the center of the guest journey, developing signature concepts rooted in authenticity and storytelling. One pivotal moment came when we piloted an early host kitchen model inside a hotel, and that experience left a mark. It sparked a realization: that kitchens have untapped potential, and that delivery is fundamentally reshaping how food reaches people.
While delivery has long been dominated by fast food and convenience, I saw an opportunity to create something better; a model built around healthy, less processed, fresh meals that align with how people want to eat today. It’s a space where hospitality, innovation, and wellbeing can come together.
D-Upside was born from that spark. It’s a platform that brings together Dining, Digital, and Delivery, and unlocks real upside for kitchens everywhere. Built on decades of experience and a lifelong love for hospitality, D-Upside is my way of helping kitchens do more, with less.
Rob Hornman, Founder
what we
believe in
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Every kitchen holds hidden value. We’re here to unlock it — efficiently, profitably, and without disruption.
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Technology and digitalisation should amplify the human side of hospitality, not replace it. That’s why our systems are designed to support, not overcomplicate.
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We believe in clear communication, fair terms, and data that speaks for itself. No hidden fees. No noise. Just results.
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You don’t need more space — just a better way to use it. We help kitchens of all sizes scale their revenue with confidence.
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We believe convenience shouldn't compromise quality. Our brands are designed to deliver meals that are fresh, balanced, and built for real people, whether it's a quick lunch or a late-night order. Delivered food can still be good food.